I've always been drawn to the things people obsess over.

The song they have on repeat.
The show everyone binges over the weekend.
The book they recommend to every friend.
The message they send when no one else is watching.

I've been lucky enough to build brands around all of it—from music management and Korean entertainment before the Hallyu wave, to SpongeBob SquarePants and Nickelodeon, Prime Video, Kraft Mac & Cheese, and now helping shape how billions of people think about privacy at WhatsApp while leading entertainment partnerships across Meta.

I've lived in India, South Korea, and the U.S., speak five languages, and have learned that while cultures change, human truths don't. I believe the best ideas come from looking beyond borders. Different cultures tell stories differently, but the emotions underneath are remarkably universal.

I'm endlessly inspired by culture in all its forms. I start every morning with a book. I measure time by album releases, TV finales, and the campaigns that make me wish I'd thought of them first. Curiosity isn't just a hobby—it's how I work.

Every morning starts with a book. Every great idea starts with curiosity.

Because I've never believed marketing is about getting people's attention.

It's about giving them something worth paying attention to.