During the height of 2020’s pandemic, when the government was issuing bailouts for all the big companies, no one was looking out for the little guys: kids with lemonade stands. So at Country Time, I launched a campaign for the “littlest bailout” where little kids could enter to get their own “bailout” and still savor their entrepreneurial dreams.

With a hero film and supporting statics, “The Littlest Bailout” surpassed 1 Billion impressions and was an award darling, earning over 10 creative awards including a Clio, Andy, Effie and One award.