To align with Facebook’s rebrand and relaunch, I moonlighted on the Facebook brand team to partner with Netflix and the upcoming season of Bridgerton. We tapped into the insight of the “pick up high” when you find that one item on Marketplace that gets you one step closer to living the Bridgerton fantasy.

To bring this to life, we filmed two separate spots with cameos from some of the franchise’s biggest stars and filled with easter eggs for the eagle eyed fans that spawned many a rabid Reddit thread.

To bring the Bridgerton experience to product, we created a custom product experience where fans could enter to win iconic items from the show that were delivered as if directly from the “ton.” The campaign hit a record number of new Marketplace visitors and exceeded every media benchmark to drive positive Facebook brand relevance.