During my time at Prime Video, I led several executions across key cultural moments— creating the strategy, navigating matrixed relationships and creatively executing. Some of these include:

a) Leading how the brand showed up at LA and New York Comic Con: specifically tapping into our “charmingly nerdy” persona and the See Where It Takes You Platform including identifying amplification opportunities for hit shows like The Boys by bringing supe A-Train to NYC’s famed A-Train

b) Leading our multi-title executions for key holidays such as Halloween and Christmas that leaned into our evolved platform of “Find your happy place”